Sammie Lee Lashes
Consider it done—by us
Content Creation:
-
Transformed existing product shots into high-end, luxe visuals for social media & website
-
Created engaging short-form videos, including lash tutorials and styling guides
-
Designed on-brand, high-quality graphics to enhance storytelling and engagement
​
Social Media Strategy:
-
Developed a consistent posting cadence to maintain brand presence
-
Curated a mix of educational, promotional, and lifestyle content
-
Established a cohesive visual identity to reflect a luxury beauty brand
​
Copywriting & Engagement:
-
Crafted compelling captions with strong brand messaging and calls-to-action
-
Optimized hashtags for discoverability within the beauty and lash community
-
Engaged daily with followers, potential customers, and influencers to build brand loyalty
Increase brand visablity 11%+ • 90 day increase post enagement by +127% • Followers increase by +12%
The Problem
Sammie Lee Lashes had a strong product but lacked a cohesive brand identity and digital presence to match. Their social media was inconsistent, their content lacked creativity, and they weren’t effectively reaching their target audience. Without a structured content strategy, their messaging failed to engage potential customers, and their visuals didn’t highlight the luxury and quality of their lash products. They needed a refined social media approach to establish credibility, boost engagement, and position themselves as a go-to brand in the beauty industry.
The Solution
We took a strategic, high-impact approach to elevate Sammie Lee Lashes’ online presence. First, we refined their brand identity, ensuring all content reflected the luxury and quality of their lashes. We repurposed their existing white-box studio shots into high-end, social media and website-worthy product visuals—transforming static images into dynamic, eye-catching content that elevated the brand’s aesthetic. This extended their content pool significantly, allowing for more diverse and engaging posts.
We implemented a structured posting schedule, incorporating a mix of educational content, lifestyle branding, and influencer collaborations to build credibility. By infusing storytelling, creative direction, and optimized captions, we positioned Sammie Lee Lashes as a premium brand in the beauty space.
